As people question more and more where the products they buy come from, there has been an increasing need for industry to become ecologically sustainable. Afends, a clothing company that has its roots in punk-rock, free living, and modern day culture, is one of the most recent companies to take the sustainability plunge. And they are doing it with hemp.

Hemp has been used for centuries has a sustainable source of fibre and nutrition for all kinds of industries, including paper, construction, textiles, food, and fuel – the list goes on. Since the prohibition of cannabis, the idea of hemp as an industrial crop has largely fallen by the wayside. Some even believe it was actually rival industrialists trying to derail hemp that caused the prohibition of cannabis, using it as a scapegoat. However, the slow marching legalisation movement, combined with a need to find sustainable resources, has created the perfect conditions for a hemp renaissance – and it is going from strength to strength.

One company to embrace the power of hemp is Afends, a popular clothing brand that caters to the alternative side of life, appealing to surfers, stoners, skaters, rockers, and pretty much anyone who loves to live freely in life. They are now using hemp to produce a lot of their clothing, reducing their carbon footprint and improving their sustainability.

To showcase the change, they took Australian skaters Boyd Young and Bibi Bradbury, surfer Josh Sleep, and some of the crew from Flamingo Amigo, to the largest hemp field in Australia. Here they built their own DIY half-pipe, drank a load of beer (whilst playing the wizard staff drinking game!) and shredded the day away amongst the beautiful green.

You can check out their awesome video of the day below.